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Marketing

What is the “Loss Leader” in marketing

The Loss Leader refers to a strategy used within marketing, which involves the practice of selling a certain product with a loss of profits, in order to achieve higher profits through related purchases. Thus, when a new market provides…

The 5 best SEO tools to optimize your website

It is possible that mastering SEO optimization is a real challenge, especially when you are starting in the world of online sales or e-commerce, or you want to start working in an SEO agency. Therefore, we have made this post, with the…